International Com'

In today’s society of big consummation, people are used to carefully choose between many productsthat the market has to offer. On revenge, companies are aware of this challenge, and based on their objectives and mission, they adapt their products to their respective choices/ strategies.
Companies know however, that if a product wants to sell itself, it needs to be able to communicate its attributes in packaging.
This tool has developed its importance over years, from being a simple safety part of the product, to an informational base and great advertising tool. Packaging represents an advertising campaign which is available 365 days per year, to every single consumer- current or prospective.
Packaging is an extremely important aspect of every product and every brand. It should to be adapted to the market needs and conditions, the customer’s preferences and status, while maintaining the brand’s name and value and creating a bond between the company and its consumers.
With today’s technological advancement, packaging and its design moves to a whole different – higher level every minute of every day. Informatics tools allow us to make of packaging a piece of modern art worth launching in galleries.
Large companies are aware of these attributes and strong impact and maintain their positions while constant development. Growing and being successful often means crossing barriers, expanding their borders and reaching for another challenge. Going international however doesn’t always necessarily mean thinking international.
Names, claims, shape of the package, ingredients of the product, legal constraints, price and other aspects to be taken to account can be forgiven or overseen.
Even if a certain product works successfully on an international level, can we actually say that it identifies itself with the country it is exported to?