From Print to Internet asssigment

Web versus Print

Reading from screens is 25% slower than from paper and we know that Web users skim rather than read. It come with no surprised that if you want to write for the web, there are few very important key points to keep in mind in order to have your reader attention.

Forget MLA or APS and welcome in the Interactive World!

The Internet is both a medium and a delivery system. It’s true that as a delivery system, the Internet can provide information in whatever form you want, but still some study has been made on the best way to get your information on the web. There are simple rules to follow to get your storytelling reshape for the Web, it breaks down in four broad area:

Searchability

Obviously you want your article, your paper, or your post to be read. In order to be read it needs to be found by your target right ?

The need for searchability affects the headline because they tend to be used as links. When writing your headlines follow the conventional subject-verb-object structure.

Scanability

Because it is so painful to read text on computer screens and because the online experience seems to foster some amount of impatience, users tend not to read streams of text fully. Instead, users scan text and pick out keywords, sentences, and paragraphs of interest while skipping over those parts of the text they care less about.

Check list:

è Write tight and bright

è Use inverted pyramids

è Get to the point, be short and effective

è Use lists, but not to many

è Use subheads and boldface words

Linkability

Solicit both of your audience hemispheres emotions and rationality have to be stimulate.

Picture, video, audio are also contents. Links are the currency of the online world. So don’t be afraid to send people away to illustrate your subject. It will ad credibility to your article.

The key to effective linking is to find the most relevant information possible and take your users directly to it.

Sociabilty

Today web life is all about sharing, it should be standard for every on line article to have an ‘e-mail this’ link to make the user forward it to friends or co-workers

Read more about writting for the Web